So you have a brick and mortar retail store, and you are considering selling your physical products online.

Making your products available online is a great potential revenue generator for your business.  If you offer and sell items that you physically stock in-house, it helps move inventory, guarantees that the item is in-stock when the customer purchases the item, and allows you the opportunity to include cross promotion materials in the shipping box to help push other items the customer might consider ordering next time.

If you don’t want to stock additional products and have a good relationship with your suppliers, you can workout a drop ship relationship with them.  A drop ship relationship is where you take the customer’s order online and then submit an order with your supplier who will ship the items directly from their warehouse to the online customer’s mailing address.  This cuts down on your having to invest in up-front inventory, use vital storage space for stocking items that you don’t know when they will sell, and eliminates the need for you to package and ship the orders.

There are various factors to consider when choosing to start an eCommerce website, but the benefits of an additional means to sell products and the potential increase in revenue may make it a win-win scenario for your business.  eStore has a lot of experience with eCommerce, not only on how to set-up and promote an eCommerce site, but eStore also has years of experience running various online stores selling everything from baby videos to health test kits.  If you are considering adding an eCommerce site to your already existing brick and mortar store, contact eStore and see what eStore can do to help.

It’s common knowledge that in order for your online site/store to survive, it must rank high organically with the search engines (i.e. Google, Yahoo, Bing). Even more so, it needs to rank at least on page one of the search engine results pages (SERPs) and ideally within the top five listings on page one.   In order to do this, there are a myriad of factors that decide your organic placement on the SERPs, but basically, it comes down to how valuable the search engines view your site.  Below are three simple steps that can be implemented with your site to help improve your organic rankings which will in-turn increase the traffic to your site.

STEP #1 -  Your website needs to be search engine optimized (SEO) friendly.  This means the content of your site needs to use keywords associated with your products and/or services, proper use of meta tags and descriptions, relevant page titles, and no “black hat” practices.

STEP #2 – Linking.  You need to gets links from other web properties who are relevant to your product or service.  The more relevant links you can acquire, the more traffic your site will inherit (especially the search engine spiders).

STEP #3 – Social Networking.  Social Networking has grown over the past couple of years, and is really starting to show its potential for promoting businesses and their websites.  The more social networking sites you join and use to promote your site, increases the number of members awareness of your product/service and also attracts more interest from the search engines.

By implementing these three simple steps, you will help increase your sites organic listing with the search engines, and as your site moves closer to a page one listing, your sites traffic will also increase

eStore Enterprises is well versed in what it takes to help move a site to an organic page one listing with the search engines.  Please contact eStore to find out more about how eStore and its SEO services can help your company website.

“Build it and they will come!”, that’s the war cry most business owners said when they had a website built for their company to show-off their products or services.  Unfortunately, the reality was, the sites were built, but no-one came (other than friends and family members).  Just creating a website in the hopes that search engines like Google, Yahoo and Bing will not only find your site, but also deem it worthy of ranking it on page one of the search engine results page (SERP), is destined for failure. 

In order for a website to not only be found but also be highly ranked, the website must be promoted.  Search engines like Google organically rank sites by how relevant and important they view them, and in order for Google to know how important or relevant your business site is, it must be promoted correctly.  Depending on your product/service, competition, and resources determines how difficult it is to let Google, Yahoo and Bing understand why your site should be ranked on page one organically, but over time, you can do it.

If you tried the build it and they will come scenario, and would now like to have your business website correctly promoted, contact eStore.  eStore specializes in promoting business website correctly and in ways search engines like Google like to see it.